Product Details
Professional and definitive solution to unwanted red reflections on dark hair
Color balancing shampoo that neutralizes hair color and highlights cold and noble tones thanks to its formula enriched with special green pigments
Alter Ego ChromEgo Anti-Red Shampoo has been specially developed in the brand's official Italian laboratories to eliminate unwanted red, red and hot reflections that occur over time on dark and dyed hair
It gently purifies the scalp and fibers without drying them out, while preserving the purity of hair color
Featured in official product catalogs, the synergy of antioxidant-rich botanical extracts and special green mattifying pigments penetrates deep into the hair strands and neutralizes warm tones
This luxurious Italian formula restores the cold reflections lost by the hair, nourishes the hair strands, reduces breakage and makes the hair color look much brighter, more balanced and as flawless as if it just came out of the hair salon
- Advanced Anti-Red Technology: Thanks to the intense green pigments in its formula, it effectively neutralizes unwanted red/crimson reflections in brown and dark tones
- Color Purity & Protection: Prevents cosmetic color dulling and extends the lifespan of cold reflections, maximizing color quality
- Moisturizing and Nourishing Effect: In addition to its color-balancing properties, it does not dry out the hair fibers, giving the hair silky softness and elasticity
- Environmental Protection Barrier: Maintains shine by creating a protective shield against UV rays and external factors that fade hair color
- Gentle Cleansing Formula: Thanks to its ingredients that respect the natural balance of the scalp, it gently purifies the hair without damaging it
Ideal for all hair types, dyed or natural, in shades of dark auburn, brown, chestnut and black with unwanted red, red or warm reflections
Apply a sufficient amount to wet hair and scalp
Massage into a lather so that the color-balancing green pigments can act evenly on the hair strands
Depending on the intensity of the unwanted reflections, leave it on the hair for 3 to 5 minutes for the formula to take effect, and then rinse completely with plenty of warm water
It is recommended to use protective gloves to avoid color residue on the hands during application
