Acqua di Parma was founded in 1916 with the iconic Colonia fragrance, which focuses on quality, craftsmanship, elegance and detail that inspired the brand. Acqua di Parma refers to a style, a way of life, a philosophy of life oriented towards contemporary luxury. Each product is made in Italy by skilled craftsmen using the best materials and the most traditional techniques that are passed down from generation to generation. Acqua di Parma invites you to explore the fascinating world of the quintessential Italian style, the symbol of elegance that never gets old, with the most sophisticated style of expression of the lifestyle.