Behind Beymen's success story in Turkey lies a family business experience dating back more than two hundred years. With the long legacy of the Boyner family having put textiles at the center of life as a business area for generations, Beymen entered the garment sector in 1969, and opened its first store in 1971 in Şişli, the most prestigious shopping district of those years in Istanbul.

After the men's collection attracted great attention, Beymen launched the women's collection and the Beymen Club brand, which in 1985 brought a different breath to the concept of 'casual' clothing.

By signing a principle in 1987, he revolutionized the industry by introducing the concept of “Unconditional Customer Happiness” at a time when there was no consumer protection law and no mention of consumer rights in Turkey.

Luxury fashion retailing in Turkey started with Beymen. At the beginning of the 1990s, Beymen brought together several world-famous luxury fashion brands under one roof and implemented another important innovation. Following this breakthrough, which was one of the brand's milestones, Beymen Akmeretz opened its first flagship store, Beymen Akmerz, with 5,200 square meters, in 1994 in Istanbul, the popular shopping center of the period.

In 2003, Beymen Nişantaşı introduced the concept of boutique luxury department store to Turkey by introducing the concept of boutique luxury department store. Beymen Nişantaşı, who pioneered a brand new era in Nişantaşı and started luxury retail merchandising in the area, soon positioned itself as a meeting point for the people of Istanbul with the popularity of its Brasserie Restaurant.

Beymen opened another flagship 'multibrand' store in Istinye Park shopping mall in 2007, Beymen İstinye Park. And from the same year, it became the undisputed partner of luxury world brands in Turkey by offering 'monobrand' boutiques with the world's leading fashion brands such as Bottega Veneta, Celine, Saint Laurent, Etro, Tods, Dolce & Gabbana.

Beymen has also become the pioneer of luxury online shopping in Turkey by combining its unique shopping experience with online commerce in line with global trends. Launched in 2010, Beymen.com has grown by an average annual rate of 58% (YBBO) over the past 3 years, reaching 9% of total Beymen net sales while bringing the world's most important brands to all cities in Turkey. It is the undisputed market leader in luxury clothing and footwear sales with an online market share of 79% in Turkey, which is growing very fast (Source: OC&C Analysis) Beymen focuses on omnichannel investments starting with the opening of Beymen.com and further improves its service channels and quality to its customers.

In September 2013, Turkey's largest fashion store Beymen Zorlu Center with an area of about 10,000 square meters and the 'monobrand' boutiques of 7 world-famous fashion brands such as Valentino, Saint Laurent, Stella McCartney also opened Zorlu Center, bringing the luxury shopping experience to the next level. The Beymen Zorlu Center store also houses the restaurant “Morini” with its world-renowned Michelin award-winning chef.

Beymen launched Beymen Suadiye flagship store on the Anatolian side of Istanbul in 2017. Beymen Suadiye, the largest street store in Beymen, became a symbol of the Renaissance on Baghdad Street with its luxury shopping experience.

Beymen's monobrand concept, which offers collections in a comfortable and stylish lifestyle for men and women, appeals to the accessible luxury market with Beymen Club. Since 2010, the Beymen Club brand's store openings have accelerated and by the end of 2017, the total number of Beymen Club stores has increased from 21 to 44.

7. Beymen Suadiye, the largest street store in Beymen, became a symbol of the Renaissance on Baghdad Street with its luxury shopping experience.

Beymen Beauty, which has been bringing cosmetics, perfumes, make-up and skin care together in Beymen stores for many years, takes the beauty experience to a whole new dimension with Beymen Beauty Sudio (BBS), which was launched in October 2025. Opening the doors to a privileged world of luxury cosmetics and beauty with its exclusive curation ranging from timeless icons to the latest trends, unique experiences, personalized and premium services, Beymen Beauty Studio offers a beauty experience that goes beyond borders at its first stores in City's Nişantaşı and Mall of Istanbul and beymenbeautystudio.com.