Founded in 1946 by Estée Lauder, one of the world's first female entrepreneurs, the brand continues today its legacy of creating the most innovative, sophisticated, high performance and technology skincare, makeup products and iconic perfumes, all designed according to the needs and desires of women. The brand created Advanced Night Repair in 1982, the first “skin care serum” in the world, which today has become the world's favorite serum with its iconic posture. Advanced Night Repair boosts cell regeneration and collagen production thanks to Power Signal Technology, which brings out youth with its patented formula until 2033, providing an instantly luminous and tightened appearance on the skin.