Product Details
No more unwanted orange reflections in light chestnut, auburn and caramel tones! Color balancing shampoo that instantly neutralizes hair color and perfectly reveals cold and ashy tones thanks to the official Italian formula enriched with special blue pigments
Alter Ego ChromEgo Anti-Orange Shampoo has been specially developed in the brand's official Italian laboratories to eliminate copper, orange and warm reflections that occur over time, especially on dyed or natural hair in dark blonde, auburn, caramel and light brown tones
It gently purifies the scalp while maintaining the color integrity and purity of the hair fibers
Featured in the official product catalogs, antioxidant-rich herbal extracts and an intense blue mattifying pigment complex penetrate deep into the hair strands, perfectly neutralizing orange tones
This luxurious Italian formula breaks down the unwanted heat of the hair color and gives it much cooler, neutral and noble reflections, giving your strands a silky touch and keeping the color as fresh as fresh from the hair salon
- Advanced Anti-Orange Technology: Thanks to the intense blue pigments in its formula, it effectively neutralizes unwanted copper and orange reflections in auburn, caramel and light chestnut tones
- Ideal Tone Harmony (Tone 5, 6, and 7): Performs excellently to balance warm tones and maintain cool brown/ash auburn tones, especially in hair colors at depth levels 5, 6, and 7
- Protective & Color Revitalizing Effect: Extends the life of cosmetic paint, prevents dulling and maintains the clarity and depth of reflections for a long time
- Non-Drying Silky Touch: Cleanses hair strands without drying out and hardening them, giving hair lengths and ends a natural softness, suppleness and luxurious shine
- Gentle Salon Care: Thanks to its sensitive ingredients that do not damage the natural structure of the scalp and strands, it safely purifies the hair without damaging it
Ideal for all hair types, dyed or natural, in light brown, chestnut, caramel, auburn and dark blonde tones with unwanted orange, copper or warm reflections
Apply a sufficient amount to wet hair and scalp
Massage into a lather so that the color-balancing blue pigments can be evenly distributed across the strands
Depending on the intensity of the unwanted orange reflections, leave it on the hair for 3 to 5 minutes to allow the formula to take effect, and then rinse completely with plenty of warm water
It is recommended to use protective gloves to avoid slight color residue on the hands during application
