Product Details
Silky smoothness for unruly, frizzy and electrified hair! Straightening shampoo that disciplines the hair structure from root to tip, completely controls frizz and gives hair a glamorous shine with the valuable oil complex and fermented ingredients in the official Italian formula
Alter Ego CureEgo Silk Oil Shampoo has been specially developed in the brand's official laboratories to soothe the most difficult to control, unruly, thick, frizzy and tangle-prone hair structures
While gently cleansing the hair and scalp without damaging it, it starts to straighten and discipline the hair strands during the washing phase
The synergy of fermented rice water, organic argan oil and coconut oil in the official product formulation deeply nourishes and intensely moisturizes the hair strands
This luxurious Italian formula, which controls the volume of the hair and prevents frizz, gives the hair strands a silky smoothness and prepares the hair perfectly for blow-drying and styling
- Silky Straightening & Discipline Effect: Soothes even the most unruly and disobedient strands, giving them a smooth, straight and controllable structure
- Advanced Frizz Control: It completely prevents hair from becoming uncontrollably electrified, frizzy and deformed due to humidity in humid or dry weather
- Valuable Natural Oil Complex: Thanks to the organic argan oil and coconut oil it contains, it strengthens the hair fibers from the inside and reduces breakage
- Fermented Rice Water: Improves the elasticity of the scalp and hair strands while deeply restoring the moisture lost by the hair
- Luxurious Sparkle & Softness (Silk Effect): Revitalizes dull hair with its special formula that reflects light, gives a silky touch and luxurious shine to hair lengths and ends
"Ideal for all hair types with thick strands, dry and treated that frizz, electrify, rebel, tangle quickly, do not blow dry
Apply a sufficient amount to wet scalp and hair
Lather by gently massaging with your fingertips so that the argan and coconut oils in the formula can fully penetrate the hair strands
Leave it on the hair for a few minutes to allow the active ingredients to work on the hair to help straighten the hair and then rinse completely with plenty of warm water
You can repeat the process according to the need
