Product Details
"The perfect curl touch to the natural form of curly and wavy hair! Professional care shampoo that defines curls without weighing them down, completely controls frizz and gives elasticity, softness and shine to the hair with fermented ingredients in its official formula
"Alter Ego CureEgo Curly Shampoo is specially formulated in the brand's official Italian laboratories to protect and enhance the structure of naturally wavy, curly and hard-to-control curled hair fibers
It cleanses the hair and scalp in the most gentle way, without disturbing the natural shape and moisture balance of the hair strand
The powerful synergy of antioxidant, amino acid and protein-rich fermented rice water and organic Italian chestnut extract, which stands out in official product catalogs, deeply nourishes the hair structure from within
This special Italian formula, which prevents dryness and dehydration on the hair strands, detangles knots in the hair, increases combability and makes curls look much more springy, flexible, vibrant and smooth
Curl Definition: Supports the spiral form of natural curls and waves, making them look much clearer, more flexible and defined
- Advanced Anti-Frizz Control: Completely eliminates frizz, frizz and moisture-related form loss in the structure of curly hair
- Fermented Rice Water Power: Rich in antioxidants and amino acids, it nourishes hair fibers, creating a protective shield against moisture loss
- Organic Italian Chestnut Extract: Prevents strands from becoming dry and brittle while promoting healthy and vibrant hair;
- Non-Heavy Shine: Gives hair lengths and ends a silky softness and luxurious shimmer without weighing down the lightness and volume of curls
Ideal for all hair types that are naturally curly, wavy, permed, frizzy, dehydrated and need curl definition
Apply a sufficient amount to wet scalp and hair
Lather with your fingertips by massaging in circular motions so that the fermented rice water and organic chestnut extracts in the formula can support the curl form
Leave it on the hair for a few minutes for full penetration of the active ingredients and then rinse completely with plenty of warm water
You can repeat the application if necessary
